What Could You Teach Your Fans?

It's great that you can share with your fans on upcoming gigs,releases and other updates directly via your facebook page or twitter timeline, but sooner or later, a musician can pass off as snobbish and irritating ,especially for where you dedicate time to comment on or reply to fan messages. 

 

There's many ways to reach your bottom line as regards fans, whether it's getting them to buy CDs, attend a gig or earn you a 'most popular on social media' title by way of likes and follows. 

Have you ever asked yourself what else you have to offer your fans, other than entertainment? Insight, perhaps? Social commentary alongside other netizens? (Put yourself in a fan's shoes, would you like to only receive 'pushy' messages?)

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Here are some examples as offered by Bob Baker on how a musician can use blog posts and v-logs to engage fans:

•    a video showing how to play your primary instrument (especially a specific popular song related to your style)
•    a blog post on the history of your genre (or some little-known aspect of it)
•    a video or blog post about how to best listen to and appreciate music in your specific genre
•    a tutorial on the technique you used to record your song, video, or special effect

 

Some cases:

Adrian Galysh is a Los Angeles-based guitarist. His video called "The Scale That Will Change Your Life" has been viewed more than 42,000 times. By teaching a technique that helped him greatly, he has connected with more aspiring guitarists ... and more fans.

Amy Noonan from the duo Karmin is known for wearing a 1940's-inspired hair style called a "suicide roll." After being asked by many fans how she does it, Amy posted a tutorial video on YouTube showing exactly how. More than 1.5 million views later, it has proven to be a smart move.

What could you teach your fans that would truly engage them?

"Yes, you're an artist and an entertainer. But you also have special information that your fans (and potential future fans) might just love hearing about.

So get comfortable with your new role as a teacher ... and get ready to convert your students into hardcore fans!" Bob Baker.

 

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