Friday 22 June 2012

Apply for the Music Project by the D&F Academy: Learning for the 21st Century

The Dekeyser&Friends  Academy offers innovative learning that creates impact. Its new kind of education allows experienced personalities to pass on their knowledge to a group of young, diverse individuals, who learn hands-on and who use their new skills and knowledge to turn their dreams into reality. 

The Academy offers unique one-year educational programs in the areas of global issues, arts & culture and sports.

Fifteen international Fellows will travel to Hamburg for ten weeks in September 2012 to learn how they can use the power of music to inspire people. The Fellows will then spend the next ten months working on their own projects at home, supported by the D&F Academy. 

During the project our Fellows will benefit from the DreamLab, which is a series of workshops and skill sessions covering values such as passion and courage and includes essential skills like planning, budgeting and presentation skills, taught by inspiring speakers from a variety of fields – from artists to entrepreneurs! 

The 10 weeks Challenge phase in Hamburg is followed by the 10 months Implementation phase in the respective Fellow`s home country. During this phase each Fellow will implement their DreamPlan, for example a social music event or children music initiative of his or her own, with the support of the D&F Academy. During this whole time, Fellows will take part in an online curriculum and we will coach, mentor and advise them to get their own project off the ground!

Application Deadline is June 25th, 2012. Don't miss out on this opportunity.

You can apply here.

 

Overnight Success: Should You Wish For It?

Whether it's a generation Y (aka the popcorn generation) thing or a recurring dream in many a human being, overnight success crosses our minds. All the more so with art, and music. From obscurity to celebrity/sensation. It may form the perfect theme for tonight's midnight dream, but in reality, is this what we should be hoping for in our musical efforts?

Overnightsuccess

Tuesday 19 June 2012

Push Marketing vs Pull Marketing: C'mon, Be Cool.

With the world going online, we musicians have great opportunities to interact with existing fans, garner new ones, possibly go viral, even when no one can quite figure out why.