Wednesday 15 August 2012

The Music Fan Experience (and its evolution throughout history)

What can we learn from a new generation of music fans?

 Remember the good old days of timing music countdown charts on radio to tape and re-tape your favourite songs? The pencil-cassette-celltape relationship? We broke numerous copyright laws,but it was such a dedicated fan affair!

The internet has since become an even more disruptive model for the traditional copyright music business model, but there have been disruptive fan experience models throughout history.

Developing a HardCore Fan Base

"A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living." (The 1000 True Fans Theory)


 

(image via kk.org)